THE REASON
Why a fashion tower in Venice?
Because every year this world renowned and greatly loved city hosts large international tourist flows with an equally large spending capacity. Venice is also the centre of an affluent and productive metropolitan hinterland which, with the nearby cities of Padua and Treviso, takes in over 1.5 million inhabitants.
WHO
The Target
THE TARGET
International and local tourism
International tourism in the Veneto region is growing quickly. In 2015, tourist incomes coming from foreign visitors to Veneto grew 8.2% on the previous year. The share of the Province of Venice is over 60% of the total.
This astounding growth comes mainly from tourists from countries with high incomes (the United States, Germany, Japan, the United Kingdom and Canada), and more than 7% of the 8% total growth has been generated by guests who chose hotel accommodation.
The spending in art cities - already high - has further accelerated, and provided the main share of the overall growth of tourist income.
Those data, when merged with the upturn in consumption of the over 1.5 million local population of the hinterland of Venice, one of the most advanced and productive in Italy, make up the reason for developing such an accommodation and retail structure as Venus Venis, which meets all the highest international standards and which, by now, Venice is eagerly waiting for.
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